What is a Marketing Tech Stack?

如果你不确定什么是技术栈，不用担心，我们将解释它.

A marketing tech stack is almost exactly as it sounds- it is a group of technology-based tools that marketers and businesses use to improve their marketing efforts. A marketing tech stack is a series of integrated tools that allows you to build seamless customer relationships across a variety of channels. The goal is for your tech stack to help smooth out your processes and focus on the impact of your marketing activities in order to drive more efficient- and profitable- ad campaigns and increases in Return on Investment (ROI).

Investing in a marketing technology stack is vital for marketers and business owners to understand how their tech stack will improve and impact their businesses and narrow down which technologies will be fundamental for reaching their goals.

Elements of a Great Marketing Tech Stack:

当你面对大量的选择时, 重要的是要记住组成一个伟大的技术堆栈的一些基本元素. 

These are as follows:

1. 客户关系管理软件(CRM)

2. Content Management Systems (CMS)

3. Advertising and SEO

4. Email Marketing

5. Social Media Platforms

6. Collaboration Tools

7. Analysis and Reporting Software

When compiling your tech stack, 考虑你的业务和个人需求是很重要的, as well as refer to your marketing plan to see where you may be able to improve your advertising efforts. It is also important to consult with your team and take in consideration your teams’ needs and abilities, 以及谁来培训他们如何使用这些不同的软件程序, technologies, and platforms, 加上他们在制作相关产品方面的天赋, interesting, and compelling content that can help you get the results you are looking for out of your marketing efforts.

在这个过程中，你可能需要问自己或你的团队一些问题:

• Do you want something new? Or will it give you better results?

这个软件/程序/技术与我正在使用的配合得好吗?

•我看过并研究过所有的选择了吗?

•我的团队是否具备操作这个系统的技能和资源? 如果需要，我有能力教他们并回答问题吗? Can I work this system?

•在购买新系统之前，我们是否应该考虑其他部门并收集员工的意见?

To learn more about how to form a marketing tech stack and get links to further resources and programs that you can take advantage of, click here!